Energy Plus Sesebediswa sa Mohala ka Jaeho Chung, Dana Lee and Yoo Hayeon

Moralo oa Energy Plus Sesebediswa sa Mohala ka Jaeho Chung, Dana Lee and Yoo Hayeon ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere.

KhautaMohala· 2026

Energy Plus Sesebediswa sa Mohala

ka Jaeho Chung, Dana Lee and Yoo Hayeon

Moreki: Energy Plus

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Mohala

36,590

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #182017

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Energy Plus Sesebediswa sa Mohala

Energy Plus ke sesebediswa sa mohala se nolofatsang ho tshela mafura Korea ka ho fokotsa mokgwa wa mehato e leshome le metso e mmedi ho ba diketso tse nne. Tshebetso ya sehlooho, Quick Fuel, e dumella bakganni ho qala ho tshela mafura le ho phethela tefo ka ho skena barcode e le nngwe, ntle le tjhelete e tshwarehang kapa dikarete tsa nnete. Mofuta wa mafura o ratwang, mokgwa wa tefo le dintlha tsa botshepehi di ngodiswa hang mme di sebediswa hape ketelong e nngwe le e nngwe. Ditheko tsa mafura tsa nako ya nnete le tataiso ya diteishene di tshehetsa kgetho ya seteishene. Kamora tshebetso e nngwe le e nngwe, ho fanwa ka kakaretso ya dijithale e nang le dintlha tsa tefo le tlhahisoleseding ya meputso.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Energy Plus Sesebediswa sa Mohala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Energy Plus Sesebediswa sa Mohala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Energy Plus Sesebediswa sa Mohala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Energy Plus redefines Korea’s fueling by reducing a traditional 12 step process to four. Its signature feature, Quick Fuel, enables refueling and payment via a single barcode scan eliminating the need for cash, physical cards, or app navigation. For on-the-go access, Quick Fuel is available via widgets, Shake&Pay, and CarPlay. Real-time pricing and navigation simplify station selection. Post-fueling, digital reports with rewards and review prompts ensure a seamless and connected user journey.
Boholo le Phuthelo: Energy Plus is a mobile application. It integrates real-time fuel price APIs and POS-linked barcode protocols with encrypted payment processing (TLS 1.2+). AI station personas are generated using NLP-based review analysis. Average transaction latency remains under 1.5 seconds in LTE/5G environments. The platform supports widgets, Shake & Pay motion detection, and Apple CarPlay integration, ensuring seamless and accessible interaction across contexts.
Lithegi: Fuel Payment, Quick Fuel, One-Scan Payment, Mobility Innovation
Theknoloji ya Tlhahiso: Energy Plus was developed on a modular UX framework integrated with real-time fuel and payment systems. Quick Fuel securely connects user preferences(fuel type, payment method, and amount)to station POS through a single barcode protocol, enabling a seamless one-scan transaction. AI-powered station personas use natural language processing to convert customer reviews into structured insights. The system is optimized for unstable network environments at gas stations and built on scalable APIs supporting widgets, Shake & Pay, and CarPlay. This technical foundation ensures a secure, responsive, and fully connected fueling experience.
Phephetso ya Moralo: The greatest challenge was translating a traditionally physical, pump-based process into a seamless digital interaction without disrupting existing station infrastructure. Legal payment regulations, POS compatibility, and unstable network environments limited technical flexibility. Socially, drivers were accustomed to manual selection and card presentation. The design had to reduce steps while maintaining trust and clarity. Balancing security, speed, and familiarity required iterative prototyping and close collaboration with engineers and station operators.
Dipatlisiso: Type of Research: UX design research. Research Objectives: simplify the fueling journey and reduce user friction. Methodology: mixed-method approach combining qualitative interviews and quantitative behavior analysis. Data Collection and Tools: user journey mapping, usability tests, in-app analytics, and review mining with NLP tools. Participants: Korean drivers aged 20~60. Results: reduced fueling steps and clearer decision-making. Insights and Impacts: users value speed and certainty over feature variety. The research improved transaction efficiency, station operations, and digital adoption in real-life fueling behavior.
Kgothaletso: Quick Fuel is designed to eliminate persistent pain points, such as cumbersome refueling steps, physical loyalty cards, and the risk of missing discounts. Users pre-register their preferred fuel type, payment method, and loyalty information once, then seamlessly reuse that preset for every visit. A single tap reveals a barcode; scanning it at the pump completes both fueling and payment instantly. This streamlined action delivers a faster, more intuitive, and satisfying experience for drivers.
Nako ya Projeke: The project started in March 2023 in Seoul, South Korea. User research and usability testing were conducted in Seoul and surrounding metropolitan areas. The service was officially launched nationwide in January 2024 through the Energy Plus mobile platform and continues to evolve through ongoing design development and iterative improvements.
Tsamaiso ya Mosebetsi: Energy Plus operates through a simple four-step flow: open the app, tap Quick Fuel, scan the barcode, and refuel. Users set preferences once, so each visit becomes a confirmation rather than a setup. The barcode connects payment and fuel choice instantly at the pump. Widgets, Shake & Pay, and CarPlay allow access without searching through menus. The key moment is the single scan, turning a complex, multi-step process into one smooth action, reducing wait time and mental effort.
Litho tsa Sehlopha: Designer: Dana Lee, Hayeon Yoo
Litlotla tsa Setshwantsho: Main Image #1. The cover image presents the Energy Plus home interface and the activated fueling pattern screen. It highlights the Quick Fuel entry point and preset preferences, demonstrating how users can initiate refueling with minimal interaction.
Cover Image #1. This image illustrates the simplified fueling registration flow and the Fuel Report interface. Users can register preferences in a few clear steps, reducing repetitive input during future visits. The Fuel Report visualizes consumption patterns to support informed decision-making. A dedicated dark mode ensures visual comfort and accessibility across different lighting environments.
Cover Image #2.This image presents fuel-type specific fueling patterns and the integrated barcode interface. Each fuel type is clearly distinguished through color and layout, enabling fast recognition at the pump.
Cover Image #3. This image showcases the Shake & Pay feature and widget interface. The motion-based interaction allows users to access Quick Fuel instantly without navigating through menus. The widget provides direct entry from the home screen, extending usability beyond the app and supporting contextual, time-efficient interaction.
Cover Image #4.This image combines the Fuel Report dashboard with the location-based station service interface.