Kokorozashi Mirror Matšoao a Boitsebiso ba Khoebo ka Unou Jikenn, Inc.

Moralo oa Kokorozashi Mirror Matšoao a Boitsebiso ba Khoebo ka Unou Jikenn, Inc. ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

BoronsePapatso· 2026

Kokorozashi Mirror Matšoao a Boitsebiso ba Khoebo

ka Unou Jikenn, Inc.

Moreki: Mitsui & Co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso

15,938

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #181004

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Kokorozashi Mirror Matšoao a Boitsebiso ba Khoebo

Kokorozashi Mirror ke kaho ea matšoao a boitsebiso ba khoebo e entsoeng bakeng sa Mitsui & Co., Ltd. Matšoao ana a behiloe tseleng ea seteishene e hokahanyang le ntlo-kholo ea khampani. Linepe tsa basebetsi le maemo a sebaka sa mosebetsi li emela makala a leshome a khoebo. Melaetsa e ngotsoeng ka letsoho e behiloeng holim'a litšoantšo e hlalosa litakatso tsa lekala ka leng. Seipone se eme qetellong ea tsela 'me se tšoere polelo ea lebitso la brand e reng It all begins with Kokorozashi. Bashebelli ba bona setšoantšo sa bona seiponeng hammoho le molaetsa, e leng se ba memelang ho inahanisisa ka bobona.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Kokorozashi Mirror Matšoao a Boitsebiso ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Kokorozashi Mirror Matšoao a Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Kokorozashi Mirror Matšoao a Boitsebiso ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Boholo le Phuthelo: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Lithegi: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Theknoloji ya Tlhahiso: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Phephetso ya Moralo: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Dipatlisiso: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Kgothaletso: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Nako ya Projeke: Published: August 28, 2025 to Present in Tokyo, Japan.
Tsamaiso ya Mosebetsi: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Litho tsa Sehlopha: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Litlotla tsa Setshwantsho: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.