Cats in a Box Tlhamo ya Puisano ka Daniel da Hora

Moralo oa Cats in a Box Tlhamo ya Puisano ka Daniel da Hora ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

TšepePapatso· 2024

Cats in a Box Tlhamo ya Puisano

ka Daniel da Hora

Moreki: Adote Um Gatinho

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Papatso

46,961

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #161093

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Cats in a Box Tlhamo ya Puisano

Letsholo la sehlopha sa moralo le kopantse ditshwantsho tse matla le moya o thabisang ka bohlale, e leng ho hlakisa dipale tse fosahetseng tsa covid-19 le ho kgothaletsa kamohelo ya dikatse. Le tsamaiswa ke dipatlisiso, la utlwisisa dikutlwisiso tse fosahetseng, mme seo sa lebisa meletseng e nang le tshusumetso le tlhabollong ya mola wa dihlahiswa. Ka mokgwa o matlafatsang wa papatso le mmaraka wa bokgabane o atlegileng, letsholo ha lea bokella chelete feela empa hape la phephetsa ditumelo tsa sechaba, la kgothaletsa sechaba se nang le tsebo e eketsehileng le kutlwelo-bohloko.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Cats in a Box Tlhamo ya Puisano ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Cats in a Box Tlhamo ya Puisano e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Cats in a Box Tlhamo ya Puisano e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Boholo le Phuthelo: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Lithegi: Cat, Pets, Adoption, Illustration, Color
Theknoloji ya Tlhahiso: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Phephetso ya Moralo: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Dipatlisiso: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Kgothaletso: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Nako ya Projeke: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Litho tsa Sehlopha: Daniel da Hora
Litlotla tsa Setshwantsho: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.