Moralo oa Not Always Fun Print Ad ka Squared ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Setjhaba.

SileveraSetjhaba· 2023

Not Always Fun Print Ad

ka Squared

Moreki: Squared

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Setjhaba

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #150806

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Not Always Fun Print Ad

Letšolo la papatso le ikemiselitse ho tsebisa batho ka lefu la Harlequin. Ena ke lefu le amang tsamaiso ea methapo e ikemetseng 'me e amahanngoa le ho ba sieo ha mofufutso le ho phalla ha letlalo ka lehlakoreng le leng la sefahleho. Setsi sena se ile sa hlahisa litšoantšo tsa bohlokoa tse ipapisitseng le ho kopanngoa ha litšoantšo tse fapaneng tsa harlequin e ikemiselitseng ho fana ka leseli ka phapang lipakeng tsa kemelo e qabolang ea sebapali le 'nete ea ho phela le Harlequin syndrome, e totobatsang tlhoko ea kutloisiso le tlhokomeliso e kholoanyane. boemo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Not Always Fun Print Ad ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Not Always Fun Print Ad e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Not Always Fun Print Ad ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Boholo le Phuthelo: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Lithegi: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Theknoloji ya Tlhahiso: Meticulously crafted illustration is all it is used to achieve the final result.
Phephetso ya Moralo: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Dipatlisiso: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Kgothaletso: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Nako ya Projeke: The project was developed during the first trimester of 2023.
Tsamaiso ya Mosebetsi: This is not relevant to the category presented.
Litho tsa Sehlopha: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Litlotla tsa Setshwantsho: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared