Portal Beoplay Letšolo La Papatso ka Kutuko Studio

Moralo oa Portal Beoplay Letšolo La Papatso ka Kutuko Studio ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Filimi, Vidio le Anime.

PlatinamoFilimi· 2023

Portal Beoplay Letšolo La Papatso

ka Kutuko Studio

Moreki: Kutuko Studio SL

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Filimi

2,488,529

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #144874

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Portal Beoplay Letšolo La Papatso

Ke lets'olo la ho khothaletsa li-headphone tsa eona tsa Beoplay Portal. Li-streamers li arolelane tlhahiso ho e etsa hore e be kokoana-hloko. Tlas'a tseko ea Molumo o bōpang lefatše la hau, ba ile ba tlameha ho theha maemo a 5 a amanang le indasteri ea lipapali tsa video. Ntle le ho ba le tšusumetso e kholo ea pono, phihlelo e ile ea phahamisetsoa tlhōlisanong ea sebaka sa lintho tsa boselamose tse patiloeng foreiming ka 'ngoe. Sehlopha se ne se tobane le moralo oa maemo a mangata ao ho ona mophetwa e neng e le sehlahiswa le boiphihlelo ba ho se sebedisa.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Portal Beoplay Letšolo La Papatso ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Portal Beoplay Letšolo La Papatso e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Portal Beoplay Letšolo La Papatso ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Boholo le Phuthelo: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Lithegi: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Theknoloji ya Tlhahiso: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Phephetso ya Moralo: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Dipatlisiso: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Kgothaletso: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Nako ya Projeke: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Tsamaiso ya Mosebetsi: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Diphatente: Kutuko Studio SL
Litho tsa Sehlopha: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Litlotla tsa Setshwantsho: Boutique Visual Kutuko Studio, Beoplay Portal, 2022