Spot On Ho Kenya Lisebelisoa Tsa Leseli ka Responsive Spaces and Michael Holzer

Moralo oa Spot On Ho Kenya Lisebelisoa Tsa Leseli ka Responsive Spaces and Michael Holzer ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Diketso.

KhautaKetso· 2023

Spot On Ho Kenya Lisebelisoa Tsa Leseli

ka Responsive Spaces and Michael Holzer

Moreki: Creative Region / City of Linz

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Ketso

540,171

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #144465

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Spot On Ho Kenya Lisebelisoa Tsa Leseli

Lifensetere tsa mabenkele tse se nang letho lia tena. Haholo-holo ka lebaka la seoa sa Covid-19 lifensetere tsa mabenkele tse se nang letho e bile taba e potlakileng le ho feta bakeng sa toropo ea Linz. Empa haholo-holo, libakeng tse kholo ho pholletsa le toropo eo, libaka tseo le tsona ke libaka tsa nehelano tse sa sebelisoeng tse ka sebelisoang hamolemo hajoale. Ka hona instolano ena e ikgethang ya difensetere tsa lebenkele le mohopolo wa "Spot On" ka mor'a eona li ile tsa ntlafatsoa. Lisebelisoa tsa mabone a kopanetsoeng li fetola lifensetere tse se nang letho likotoana tse khahlang le tse sa tloaelehang, ha li ntse li fa likhoebo tsa lehae sebaka sa bohlokoa sa nakoana. Rona. Lerato. Linz.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Spot On Ho Kenya Lisebelisoa Tsa Leseli ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Spot On Ho Kenya Lisebelisoa Tsa Leseli e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Spot On Ho Kenya Lisebelisoa Tsa Leseli e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Boholo le Phuthelo: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Lithegi: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Theknoloji ya Tlhahiso: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Phephetso ya Moralo: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Dipatlisiso: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Kgothaletso: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Nako ya Projeke: Since August 2021 in Linz
Tsamaiso ya Mosebetsi: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Litho tsa Sehlopha: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Litlotla tsa Setshwantsho: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus