Audemars Piguet Moralo oa ka Hare oa Musiamo ka Atelier Brueckner

Moralo oa Audemars Piguet Moralo oa ka Hare oa Musiamo ka Atelier Brueckner ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

KhautaKa Hare· 2022

Audemars Piguet Moralo oa ka Hare oa Musiamo

ka Atelier Brueckner

Moreki: Audemars Piguets

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Ka Hare

32,479

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #138641

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Audemars Piguet Moralo oa ka Hare oa Musiamo

Musee Atelier Audemars Piguet ke moralo oa ka hare oa musiamo o entsoeng bakeng sa moetsi oa lioache oa Switzerland. Pontšo ena e koahela limithara tse likhutlo-nne tse 1,100 'me e fumaneha Le Brassus, Switzerland, motsaneng oo k'hamphani e thehiloeng ho oona. Baeti ba latela tsela e potolohang e phallang ka pale e hlophisitsoeng, 'me khaolo ka 'ngoe e na le puo ea eona ea moralo. Litšoantšo tse betliloeng, li-automata le libopeho tse sisinyehang li fa pontšo morethetho, 'me e hokahane ka ho bonahalang le tikoloho e e potileng. Liipone le meriti li fetoha ho ea ka nako ea letsatsi le sehla.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Audemars Piguet Moralo oa ka Hare oa Musiamo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Audemars Piguet Moralo oa ka Hare oa Musiamo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Audemars Piguet Moralo oa ka Hare oa Musiamo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Boholo le Phuthelo: The exhibition area is 1,100 sqm.
Lithegi: Watch, Audemars, Piguets, craftmanship, luxury
Theknoloji ya Tlhahiso: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Phephetso ya Moralo: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Dipatlisiso: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Kgothaletso: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Nako ya Projeke: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Tsamaiso ya Mosebetsi: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Litho tsa Sehlopha: Wassim Melki
Sungha Kim
Litlotla tsa Setshwantsho: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer