Galaxy Command HQ of ACG Kantoro e Kgolo ea Galaxy Command ka Rich Honour International Designs Co., Ltd

Moralo oa Galaxy Command HQ of ACG Kantoro e Kgolo ea Galaxy Command ka Rich Honour International Designs Co., Ltd ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

BoronseKa Hare· 2022

Galaxy Command HQ of ACG Kantoro e Kgolo ea Galaxy Command

ka Rich Honour International Designs Co., Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Ka Hare

16,529

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #137142

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Galaxy Command HQ of ACG Kantoro e Kgolo ea Galaxy Command

Sengoliloeng sa Buka: Galaxy Command HQ ea ACG ke lebenkele le ka sehloohong la ACG le Taipei, Taiwan, le nkang libaka tse 232 tsa lisekoere fatše ho tloha bokahodimo ba lebenkele la mabenkele. Lebenkele lena le hlahisa lihlahisoa tsa anime, comic le lipapali ka mokhoa oa pale ho fapana le ka mofuta oa khoebo. Leeto la bareki le feta libaka tse hlano: lobby bakeng sa lipontšo tse ikhethang, sebaka sa ho amohela bareki bakeng sa tšebeletso ea bareki, setsi sa lithepa tsa libapali, ntlo ea Muse e leng sebaka sa phetoho, le sebaka sa ka ntle se etsoang joalo ka toropo e nang le terene e bonahalang. Litšoantšo tsa manga, lisebelisoa tse bonahalang le mebala e feletseng li bontša mafatše a tšoanang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Galaxy Command HQ of ACG Kantoro e Kgolo ea Galaxy Command ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Galaxy Command HQ of ACG Kantoro e Kgolo ea Galaxy Command e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Galaxy Command HQ of ACG Kantoro e Kgolo ea Galaxy Command e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Boholo le Phuthelo: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Lithegi: ACG, MAG, E-Muse
Theknoloji ya Tlhahiso: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Phephetso ya Moralo: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Dipatlisiso: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Kgothaletso: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Nako ya Projeke: Oct.2020~May.2021 in Taipei, Taiwan.
Tsamaiso ya Mosebetsi: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Litho tsa Sehlopha: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee