Moralo oa 87MM Brand Story Moralo wa Buka ka Sunghoon Kim ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso le Media e Phatlaladitsweng.

SileveraKgatiso· 2022

87MM Brand Story Moralo wa Buka

ka Sunghoon Kim

Moreki: 87mm

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kgatiso

575,958

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #134927

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le 87MM Brand Story Moralo wa Buka

87MM ke lebitso la feshene le emelang naheng ya Korea le thehang setso sa letsatsi le letsatsi ka kutlwisiso le bohlale. Ho tloha ha le thehwa ka 2011, le ne le raletswe ho bolela pale ya mengwaha e leshome e fetileng ho setjhaba se ratang 87MM ka Moment by Moment, We Say No Concept But Good Sense, lebitso le nang le direkoto tsa dilemo tse 10. Sena se tla thusa ho buisana ka hohaufi le setjhaba sa Korea se secha se ratang 87MM le se nang le kgahleho e matla ka pale ya bathehi ba babedi hammoho le pale ya lebitso la 87MM.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

87MM Brand Story Moralo wa Buka ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. 87MM Brand Story Moralo wa Buka e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. 87MM Brand Story Moralo wa Buka ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Boholo le Phuthelo: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Lithegi: 87MM, brand book, book, design, editorial, graphic, typography
Theknoloji ya Tlhahiso: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Phephetso ya Moralo: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Dipatlisiso: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Kgothaletso: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Nako ya Projeke: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Tsamaiso ya Mosebetsi: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Litho tsa Sehlopha: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Litlotla tsa Setshwantsho: 87MM