Fragrance Gallery Primary Function: Moralo oa ka Hare oa Mabenkele ka Yuan Jiang and Chen Song

Moralo oa Fragrance Gallery Primary Function: Moralo oa ka Hare oa Mabenkele ka Yuan Jiang and Chen Song ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

SileveraKa Hare· 2022

Fragrance Gallery Primary Function: Moralo oa ka Hare oa Mabenkele

ka Yuan Jiang and Chen Song

Moreki: SODA Architects

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ka Hare

18,416

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #128567

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Fragrance Gallery Primary Function: Moralo oa ka Hare oa Mabenkele

Book Text: Fragrance Gallery ke moralo oa ka hare oa lebenkele bakeng sa mofuta oa monko oa botle o Beijing, o akaretsang limithara tse 314 tse likwere. Sebaka sena se hlophisitsoe joalo ka pokello ea bonono ho e-na le lebenkele le tloaelehileng. Monyako o hahiloe ka libotlolo tse ka bang 5,000 tse sebelisitsoeng bocha tsa monko, ho theha sebopeho sa mecha ea litaba se fetolang mebala motšeare le bosiu. Ka holong e ka sehloohong, bokaholimo bo kobehileng bo bolelele ba limithara tse 20 bo tšoere lipontšo tsa dijithale tsa dibopeho tsa monko le tlhahisoleseding ka histori le lisebelisoa tsa mantlha. Moralo ona o kopanya likarolo tsa pono, molumo, monko le tse sebelisanang, mme o tataisa baeti tseleng ea leeto le itataisang.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Fragrance Gallery Primary Function: Moralo oa ka Hare oa Mabenkele ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Fragrance Gallery Primary Function: Moralo oa ka Hare oa Mabenkele e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Fragrance Gallery Primary Function: Moralo oa ka Hare oa Mabenkele ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Boholo le Phuthelo: 314 Square Meters
Lithegi: Media space, Media integrated store, Digital installation, Fragrance gallery
Theknoloji ya Tlhahiso: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Phephetso ya Moralo: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Dipatlisiso: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Kgothaletso: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Nako ya Projeke: The project started in August 2019 and finished in October 2020 in Beijing.
Tsamaiso ya Mosebetsi: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Litho tsa Sehlopha: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Litlotla tsa Setshwantsho: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui