MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding ka Star

Moralo oa MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding ka Star ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi.

KhautaSebopeho· 2021

MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding

ka Star

Moreki: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Sebopeho

80,752

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120910

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding

MG iSmart ke sebopeho sa interface sa sistimi ya boithabiso le tlhahisoleseding se etseditsweng dikoloi tsa lebitso la kgwebo la MG. Interface ena e tshehetsa ho kenngwa tshebetsong ha mmaraka o motjha ka tharollo e ikgethileng e hahilweng ho potoloha kgokahano, dibaka tsa dijithale tseo basebedisi ba kopanang le tsona le bathusi ba bohlale. Diphuputso le dikopano tsa ho tswala mehopolo le sehlopha sa lebitso la kgwebo hammoho le bareki mebarakeng eo ho lebisitsweng ho yona di ile tsa tataisa mekgwa ya tshebediso ya basebedisi. Ho ile ha etswa diprototype tsa mehopolo e meraro ya tshebedisano, mme ho ile ha lekwa ditsela tse tsheletseng tsa ponahalo pele tsela e le nngwe ya ho qetela e kgethwa mme e ntlafatswa ka botlalo. Dikoloi tse nang le MG iSmart di tseleng India le Thailand.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Boholo le Phuthelo: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Lithegi: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Theknoloji ya Tlhahiso: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Kgothaletso: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Nako ya Projeke: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Litho tsa Sehlopha: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.