Moralo oa Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV ka Rami Yaser Hosni ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

TšepePapatso· 2021

Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV

ka Rami Yaser Hosni

Moreki: TRT Arabi TV channel

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Papatso

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119930

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV

Wa Lana Waqfa (a re emise) ke tšenolo ea lipolotiki ea letsatsi le letsatsi e shebaneng le litaba tsa lintho tse etsahalang hona joale. E bonesa ketsahalo ea litaba 'me e e hlahloba ka botebo. Sehlopha sa moralo se ile sa etsa rebrand e felletseng (opener, studio, lifaeleng tsa litšoantšo tse ka har'a tšenolo, promo..) hore e bontše hantle khopolo ea tšenolo, e tsamaeang ho potoloha "ho totobatsa" le "ho ema" tabeng e itseng. Tlhaku ea pele lebitsong la tšenolo e bonesa tlhaku ea pele ea lentsoe la bobeli, ho fetisa molaetsa oa ho totobatsa le ho hlahloba. Mola o atolositsoeng qetellong ea lentsoe la bobeli, o emela ho emisa (lebitso la tšenolo).

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Lithegi: broadcast program, political, current affairs, news, arabic, design, brand, opener
Phephetso ya Moralo: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Kgothaletso: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Nako ya Projeke: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Litho tsa Sehlopha: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk