Moralo oa Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Diketsahalo le Ditiragalo.
KhautaKetsahalo· 2021
Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo
ka PepsiCo Design and Innovation
Moreki: PepsiCo Design & Innovation
Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Ketsahalo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #118889Moralo
Mabapi le Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo
Lays Signature ke boiphihlelo ba pop-up ba lebitso la khoebo bo entsoeng ho pota-pota li-chips tsa litapole. Boiphihlelo bona bo etsoa libakeng tsa nakoana ka har'a mabenkele a khethehileng a thekiso, moo bareng ea li-chips ea mixology e sebetsang joalo ka sethala se senyenyane. Baeti ba shebella tšebetso e phelang eo ho eona litatso tse ikhethang li etsoang ka matsoho ka pel'a bona. Sebopeho sena sa boithabiso le sa likutlo tse ngata se nchafatsa tsela eo li-chips li fanoang, li latsoang le ho arolelanoa ka eona. Sepheo ke ho fihlella bareki ba bacha ba nkang liphihlelo tsa 'nete le ho arolelana sechabeng e le tsa bohlokoa. Karolo ea pele e ile ea hlahisoa lebenkeleng le leholo la Lane Crawford.
Kamohelo
Mabapi le Moputso oa Khauta oa A' Design Award
Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lays Signature Boiphihlelo ba Pop-Up ba Lebitso la Khoebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Kgothaletso
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Litho tsa Sehlopha
- PepsiCo Design & Innovation
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.
Tse Ding Tse ka Hlahlojwang
Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.
