Inspiration Webosaete ka WenYuan Chen and Ze Hao

Moralo oa Inspiration Webosaete ka WenYuan Chen and Ze Hao ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Websaete le Webo.

KhautaWebo· 2021

Inspiration Webosaete

ka WenYuan Chen and Ze Hao

Moreki: Zippo

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Webo

92,498

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #117306

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Inspiration Webosaete

Inspiration ke webosaete e entsoeng bakeng sa lebitso la khoebo la Zippo. Webosaete ena e hlahisa lebitso la khoebo ka boitsebiso bo bocha ba pono le sebopeho sa mosebedisi se sebedisanang. Ditshwantsho tse fetohang di fa maqephe sebopeho sa pono sa liteko. Sehlooho se setsho se sebedisitswe ho ralwa hohle ho tshehetsa boiphihlelo bo tsitsitseng ba ho sheba. Moralo wa tshebedisano o hahilwe ka theknoloji e tswelang pele ya sebopeho sa mosebedisi ho boloka baeti ba le mahlong. Sepheo ke ho bula puisano le bareki le ho hlahisa setso sa lebitso la khoebo ka mokgwa wa sejwale-jwale.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Inspiration Webosaete ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Inspiration Webosaete e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Inspiration Webosaete e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Boholo le Phuthelo: UI UX technology and website construction
Lithegi: Z-era, Fashion
Theknoloji ya Tlhahiso: Using progressive UI technology to realize
Phephetso ya Moralo: The team received a lot of database and found it hard to sort out
Dipatlisiso: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Kgothaletso: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Nako ya Projeke: Shanghai 2020.11-2021.2
Tsamaiso ya Mosebetsi: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Diphatente: "Trademark (Year) Trademark Holder."
Litho tsa Sehlopha: Wenyuan Chen and Ze Hao
Litlotla tsa Setshwantsho: ZIPPO NO.347274