Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso ka Yong Wong

Moralo oa Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso ka Yong Wong ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

KhautaKa Hare· 2021

Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso

ka Yong Wong

Moreki: Beijing Tongrentang Health

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Ka Hare

21,079

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #108738

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso

Tongrentang Zhima Health ke lebenkele la boiphihlelo le fumanehang Beijing. Lebenkele lena le akaretsa limithara tse likhutlo-nne tse 5000 mekatong e meraro. Litlatsetso tsa lijo, lijo tse matlafatsang le lihlahisoa tsa tlhokomelo ea bophelo bo botle tse kenyelletsang theknoloji ea bophelo bo botle li fanoa sebakeng se le seng. Libaka tse kholo tsa lisebelisoa tse fapaneng, tse kang lehong le tiileng le boronse, li sebelisitsoe ka hare. Ho tloha mokatong o ka tlase ho ea holimo, ho hlahisoa lihlooho tse 'ne, e leng lipatlisiso, lijo, ho fola le pheko. Lebenkele lena le boetse le sebetsa e le sebaka se phutholohileng sa boitloaetso ba sechaba bakeng sa bareki.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tongrentang Zhima Health Moralo oa Ka Hare oa Lebenkele la Thekiso e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Boholo le Phuthelo: 5000 square meters, 3 floors
Lithegi: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Theknoloji ya Tlhahiso: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Phephetso ya Moralo: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Dipatlisiso: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Kgothaletso: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Nako ya Projeke: This project started in May 2019 and finished in December 2019 in Beijing.
Tsamaiso ya Mosebetsi: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Litho tsa Sehlopha: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Litlotla tsa Setshwantsho: Beijing Wuxiang Space Architecture Design