Dreamland Primary Function: Moralo oa Boema ba Pontšo ka Unique Store Fixtures

Moralo oa Dreamland Primary Function: Moralo oa Boema ba Pontšo ka Unique Store Fixtures ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

SileveraKa Hare· 2021

Dreamland Primary Function: Moralo oa Boema ba Pontšo

ka Unique Store Fixtures

Moreki: Unique Store Fixtures

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ka Hare

19,543

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #108282

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dreamland Primary Function: Moralo oa Boema ba Pontšo

Book Text: Dreamland ke boema ba pontšo bo etselitsoeng ho hlahisa likarolo tse holimo tsa lejoe la quartz ka tsela e sa lebelloang. Sesebelisoa sena se fetola matlapa a boima a lejoe hore e be libōpeho tse bonolo joalo ka maru, mookoli le lehalima. Lejoe la quartz le sehiloeng ka metsi le kopantsoe le litheo tsa polywood tse sehiloeng ka khomphutha le foreime tsa tšepe tse silelitsoeng, tse tšehetsang likarolo tse leketlileng le tse fanyehiloeng. Khanya ea LED e kentsoe ho seloko se seng le se seng sa lejoe, 'me methala e patiloe ka tlas'a mokato o phahamisitsoeng. Baeti ba tsamaea har'a sebaka 'me ba bona thepa e tloaelehileng ka tsela e thabisang.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Dreamland Primary Function: Moralo oa Boema ba Pontšo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Dreamland Primary Function: Moralo oa Boema ba Pontšo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Dreamland Primary Function: Moralo oa Boema ba Pontšo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The design transforms heavy, solid stone slabs (widely used in countertops, and some vertical applications for wall cladding) into light and soft clouds. Stone slabs are is often cut at right or sharp angles and are not associated with any kind of quote unquote softness. To turn this expectation on its head, the space was designed to communicate a dreamy-like atmosphere that would not normally be associated with the product.
Boholo le Phuthelo: Dimensions of the booth were 60 feet (18.28m) wide by 30 feet ( 9.14m) deep by 12 feet (3.66m) tall.

Backwall 153mm deep x 18,288mm wide x 3,658mm high – Clouds & Eyes on the wall varied from 1,422mm to 2,439mm wide

(2) Pearly Gates on either side of the exhibit 305mm deep x 3,048mm wide x 3,359mm high

(4) Cloud Wall Displays 3,962mm deep x 3,391mm to 6,096mm wide x 2,896mm high

(1) Rainbow 483mm deep x 4,287mm wide x 3,048mm high – Ottoman (on one end) 1,829mm dia. X 457mm high

(2) Rain Clouds 76mm deep x 3,048mm wide x 3,048mm high

(1) Lightning Bolt Display 76mm deep x 2,439mm wide x 2,743mm high

(3) Cloud Tables (various widths) 1,219mm, 1,524mm, 1,829mm wide x 508mm high

(1) Head shaped Table 1,194mm wide x 1,645mm long x 508mm high

(3) Pedestals (various heights) 356mm deep x 514mm wide x 813mm, 965mm, 1,118mm high

(1) Hand Pedestal 541mm deep x 386mm wide x 1,441mm high
Lithegi: dreamland, interior installation, interior design show, IDS
Theknoloji ya Tlhahiso: Making this design a reality was a combination of waterjet cutting Caesarstone quartz, CNC’d plywood and welded structural steel. Bases and subassemblies were created in plywood in order to make it light and durable. This base allowed heavier Stone product to be fastened while still keeping the shape. Many of these shapes also had a heavy structural steel base allowing things like the cantilevered stone clouds and floating rain clouds. The 4” base of the exhibit booth doubled as both a floor and a shroud to cover the steel sub-framing which was necessary to hold the sheer weight of the Caesarstone. The challenge of lighting every piece of stone with LED lighting was also made possible though the subfloor where low voltage wiring was placed and housed many of the UL approved drivers. Seamless access panels were created in the floor in order to make final connections and make it serviceable during the show if necessary. The back wall of the booth was made similarly top the floor and was all shop painted MDF with precisely CNCd hanging cleats into the MDF which allowed hanging the clouds securely. This allowed for seamless installation and rigidity.
Phephetso ya Moralo: Engineering and fabrication was the most challenging part of the installation. Manipulating our product into shapes and applications that we had never done before took some experimentation and redesign. We were not constrained in any way by any cultural, legal, or technological limitations.
Dipatlisiso: Research began with international trend forecasting sources. The research tools used included social web sweeps, WGSN reports, Trend Union consultations, consultations with past Caesarstone collaborators, in-market visits to design fairs. Once narrowed down to Jonathon Adler, a design brief and criteria for what we wanted in the installation design was created. *Answer provided by Liz Margles of Caesarstone
Kgothaletso: To build something purely joyful, whimsical, positive, light-hearted yet definitely designed, and to emote a sense of wonder and ease through the space. The inspiration came from combatting negative world events and Jonathan Adler's design sensibility. The technical background was a challenge, as it is way more serious, technical, and measured than the whimsy of the result would imply.
Nako ya Projeke: Project brief started in August 2019 and the project was installed in January at the IDS 2020.
Tsamaiso ya Mosebetsi: The installation was conceived as a space in which someone would walk through, and interact with different materials, from soft furnishings to solid quartz slabs, throughout. While the installation was static, it was the participants that transformed as they walked the space. They transformed from either hard-core design critics or afficianados to kids taking pictures and laughing in surprise at the various elements, thus opening their minds to new ways of seeing the product.
Litho tsa Sehlopha: Designer: Elizabeth Margles
Consultant: Jonathan Adler
Fabrication: Unique Store Fixtures
Litlotla tsa Setshwantsho: Alex Lukey