Anta Moralo wa Ka Hare wa Ofisi ka Oatson Interior Design

Moralo oa Anta Moralo wa Ka Hare wa Ofisi ka Oatson Interior Design ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

BoronseKa Hare· 2021

Anta Moralo wa Ka Hare wa Ofisi

ka Oatson Interior Design

Moreki: Oatson Interior Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Ka Hare

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #106420

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Anta Moralo wa Ka Hare wa Ofisi

Anta ke moralo wa ka hare wa ntlo-kgolo ya khampani ya mekgabo ya dipapadi e Shanghai, China. Mokato o mong le o mong ho tloha bobedi ho isa bohlano o abetsoe letshwao le le leng la sehlopha. Karolo ya fatshe e na le marulelo a bophahamo ba dimithara tse robedi le skrine e kgolo ya LED e bonahalang ho tswa ka ntle. Mela e boreledi e mmala o mosootho, ditshwantsho tsa dipapadi tse tshweu le sebopeho sa tlhaku e khubelu ya letshwao di theha sebaka sa monyako. Sebaka sa phomolo se sefubelu le fatshe le maputswa di latela mebala ya matshwao a mabedi. Dithepa tsa ho phethela di kenyelletsa mmala wa poleiti ya aluminiamo, letlapa la oak, marble le granite.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Anta Moralo wa Ka Hare wa Ofisi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Anta Moralo wa Ka Hare wa Ofisi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Anta Moralo wa Ka Hare wa Ofisi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Boholo le Phuthelo: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Lithegi: interior design, workplace, brand, modern, international
Theknoloji ya Tlhahiso: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Phephetso ya Moralo: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Dipatlisiso: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Kgothaletso: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Nako ya Projeke: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Tsamaiso ya Mosebetsi: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Litho tsa Sehlopha: Chief designer: Yan Deng
Chief designer: Jia Rong