Settlements Letšolo Le Kopaneng ka Pancho Gonzalez

Moralo oa Settlements Letšolo Le Kopaneng ka Pancho Gonzalez ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

BoronsePapatso· 2020

Settlements Letšolo Le Kopaneng

ka Pancho Gonzalez

Moreki: Inbrax

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso

14,436

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #103849

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Settlements Letšolo Le Kopaneng

Bolulo ke ntho ea sebele lefatšeng ka bophara haholo-holo Latin America. Mokhoa ona oa papatso o batla ho bokella chelete ka tsela e fapaneng 'me o etsa joalo ka ho hlahisa filimi eo qetellong e neng e le sieo. Ho fumana tekete, batho ba ne ba tlameha ho ea webosaeteng ea lifilimi ho reka litekete tsa bona mme ha ba etsa joalo ba hlokomela hore filimi ha e eo, kahoo ba ne ba ka fana ka chelete ea bona motheong.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Settlements Letšolo Le Kopaneng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Settlements Letšolo Le Kopaneng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Settlements Letšolo Le Kopaneng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Boholo le Phuthelo: Trailers, posters, digital ads and social media.
Lithegi: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Theknoloji ya Tlhahiso: Integrated campaign across 5 countries in South America.
Phephetso ya Moralo: First online collecting campaign done by Techo Latam.
Dipatlisiso: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Kgothaletso: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Nako ya Projeke: Chile, Peru, Argentina, Brazil and Colombia.
Tsamaiso ya Mosebetsi: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Diphatente: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Litho tsa Sehlopha: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Litlotla tsa Setshwantsho: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando