Дизајн Creative Trade Mark Ambalaža za med аутора Zanas Karenauskas је високо цењени добитник веома престижне награде 2020 Златна награда A' Design Award у категорији такмичења Дизајн паковања.
ЗлатнаПаковање· 2020
Creative Trade Mark Ambalaža za med
аутор: Zanas Karenauskas
Клијент: Lithuanian local bee farm Honey Moon
Добитник награде Златна награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #91735Дизајн
О дизајну Creative Trade Mark Ambalaža za med
The Botanic je dizajn ambalaže za sirovi med predstavljen u staklenoj tegli od 380 ml. Etiketa je izrađena od tamnozelenog nepremazanog papira i oblikovana je višeslojnim slepim tiskom (debosiranjem) i štancovanim šestougaonikom, formom koja podseća na pčelinje saće. Elementi izvedeni mat sitoštampom i providnom sjajnom folijom dodaju kontrast tamnoj pozadini. Dvostrana presavijena etiketa-privezak nosi opis proizvoda. Svaka tegla je zatvorena drvenim poklopcem ručno izrađenim od lipovog drveta, drveta čiji nektar sakupljaju pčele. Dizajn odražava čistoću sirovog meda.
Признање
О награди Златна награда A' Design Award
Creative Trade Mark Ambalaža za med је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Creative Trade Mark Ambalaža za med буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Creative Trade Mark Ambalaža za med ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Димензије и паковање
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Ознаке
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Технологија производње
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Дизајнерски изазов
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Истраживање
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Инспирација
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Трајање пројекта
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Ток рада
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Чланови тима
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Заслуге за фотографије
- Photo: Produck, MIndaugas Norkaitis
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