Дизајн Happy Ginger Ale Primarna funkcija: Ambalaža za napitke аутора Wen Liu and Jiayi Sun је високо цењени добитник веома престижне награде 2020 Сребрна награда A' Design Award у категорији такмичења Дизајн паковања.
СребрнаПаковање· 2020
Happy Ginger Ale Primarna funkcija: Ambalaža za napitke
аутор: Wen Liu and Jiayi Sun
Клијент: Shenzhen Oracle Creative Design Co., Ltd
Добитник награде Сребрна награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #88703Дизајн
О дизајну Happy Ginger Ale Primarna funkcija: Ambalaža za napitke
Happy Ginger Ale je dizajn ambalaže za napitak od đumbira koji se prodaje u aluminijumskim limenkama. Svaka limenka meri 115 milimetara u dužinu, 66 milimetara u širinu i 66 milimetara u visinu. Glavni vizuelni element je ručno crtana ilustracija četiri lika pod imenima Ginger Man, Ginger Lady, Ginger Grandma i Ginger Kid. Ove četiri figure predstavljaju muškarce, žene, starije osobe i decu. Svaki lik drži limenku i pokazuje zadovoljan izraz lica. Jednostavan i živahan stil ima za cilj da izgradi emocionalnu vezu i pozove potrošače da probaju ukus đumbira.
Признање
О награди Сребрна награда A' Design Award
Happy Ginger Ale Primarna funkcija: Ambalaža za napitke је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Happy Ginger Ale Primarna funkcija: Ambalaža za napitke буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Happy Ginger Ale Primarna funkcija: Ambalaža za napitke је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
- Димензије и паковање
- The packaging size is 115mm in length, 66mm in width and 66mm in height.
- Ознаке
- Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
- Технологија производње
- The design material is made of aluminum can.
- Дизајнерски изазов
- In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
- Истраживање
- Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
- Инспирација
- The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
- Трајање пројекта
- The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
- Ток рада
- The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
- Чланови тима
- Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang - Заслуге за фотографије
- Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018
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