Дизајн Metoa Ginza Primarna funkcija: Izložbeni prostor аутора Shigeru Kubota је високо цењени добитник веома престижне награде 2026 Сребрна награда A' Design Award у категорији такмичења Дизајн ентеријера и изложбених простора.
СребрнаЕнтеријер· 2026
Metoa Ginza Primarna funkcija: Izložbeni prostor
аутор: Shigeru Kubota
Клијент: Metoa Ginza
Добитник награде Сребрна награда A' Design Award у категорији Ентеријер
Верификовани добитник награде
Верификујте статус награде за #176030Дизајн
О дизајну Metoa Ginza Primarna funkcija: Izložbeni prostor
Tekst knjige: Ovaj prostor tematizuje susret vrhunske tehnologije i ljudi. Kroz poslovne izložbene postavke, tehnologija se susreće sa umetnošću, a ljudi se povezuju sa eksponatima. U kafiću posetioci ostvaruju interakciju i rađa se zajednica. Kako se ovi preklapajući susreti prepliću, stvaraju trajna sećanja, ostavljajući topao i pozitivan utisak o objektu. Dvoslojni saćasti paneli koji okružuju lift formiraju cvetni obrazac kada se jedan sloj zarotira za 90 stepeni, prenoseći poruku da tehnologija povezuje ljude kako bi stvorila srećniji svet.
Признање
О награди Сребрна награда A' Design Award
Metoa Ginza Primarna funkcija: Izložbeni prostor је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Metoa Ginza Primarna funkcija: Izložbeni prostor буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Metoa Ginza Primarna funkcija: Izložbeni prostor је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Metoa Ginza is Mitsubishi Electric's showroom, designed to showcase its 12 businesses. In order to introduce various technologies from home appliances to space, medical, and infrastructure, in a limited space, we proposed a layout with a community cafe on the first floor and exhibition spaces on the second and third floors, where events are held four times a year to showcase the 12 businesses. The exhibition was designed to be like a gallery, with the concept of Cutting-edge Technology and art.
- Димензије и паковање
- The showroom covers a total area of approximately 900 square meters across three floors. The first floor is primarily dedicated to a cafe area, while the second and third floors are allocated for exhibition spaces.
- Ознаке
- Mitsubishi Electric, Event space, 100th anniversary, Corporate exhibition, Communication space, Corporate museum, Corporate brand promotion
- Технологија производње
- In addition to design, we were heavily involved in overall branding from a comprehensive production perspective and worked to raise awareness by unifying the design of the naming, logo design, key visuals, main videos, uniforms, goods, and other elements. We also requested the cafe on the first floor to develop a menu in accordance with Mitsubishi Electric's event and conducted unified event promotions on all floors.
- Дизајнерски изазов
- The huge honeycomb panels surrounding the elevator are double-layered, and when the honeycomb panels on the back side are rotated 90 degrees and stacked, a flower pattern is created, symbolizing the overlap of technology brings happiness to people. The structure piercing through three floors was difficult to realize, but it was completed by dividing the hexagons into parts and connecting them together. The translucent white color shines in the light, brightly expressing people's happiness.
- Истраживање
- Mitsubishi Electric is involved in various businesses, including home appliances, elevators, space, robotics, medical equipment, and infrastructure. To appeal these businesses, the company went beyond simply displaying its products and incorporated the perspectives of artists to express its technologies as works of art, creating new experiences and positive impressions. Achieving this required understanding and decision-making on the part of the company through research and persuasion.
- Инспирација
- A place, theme of meeting people, based on the concept of Touch of Advancement. Each business's exhibition brings technology and art to meet people and the cafe brings people to create a community. These are connected and the design conveys the message: technology brings happiness to people. The two-layer honeycomb panels surrounding the elevator create a flower-like pattern when one side is rotated 90 degrees. It messages that technology will come together to create a happier world.
- Трајање пројекта
- This project began in Tokyo in October 2014 and was completed and opened on March 31, 2016. It closed on August 4, 2025.
- Ток рада
- Metoa GINZA is Mitsubishi Electric's showroom with a cafe on the 1st floor and exhibition spaces on the 2nd and 3rd floors, where exhibitions have been changed 4 times a year. Rather than simply displaying products, the showroom collaborates with artists to create an experience that can be enjoyed as art. Over the past 10 years, 6 million people have visited here, which has established itself as a place for new discoveries. After closing, the showroom will tour the country as the event, Metoa.
- Чланови тима
- General production Interior design: Shigeru Kubota
General production, VI design, Art direction: Arata Maruyama
General production, Event design: Masato Tanaka
Overall supervision: iPLANET Incorporated
Interior construction: MURAYAMA INC.
Design: WORKTECHT&Co.
Moving logo Opening video production: Norimichi Hirakawa
Interactive Video Production: amana inc.
Opening video production: WOW Inc.
Video system design: Kyoeisha Co., Ltd.
Furniture design and production: HAY hutte design
In-house background music and ELV surround sound: Yosi Horikawa
Technical support and equipment provided: Mitsubishi Electric Corporation
PR: TANK Inc.
Printed matter copywriting: Keita Fukasawa
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