Recruitment Communication Vizuelni identitet kampanje za zapošljavanje — аутор 5 Senses Design

Дизајн Recruitment Communication Vizuelni identitet kampanje za zapošljavanje аутора 5 Senses Design је високо цењени добитник веома престижне награде 2025 Сребрна награда A' Design Award у категорији такмичења Дизајн оглашавања, маркетинга и комуникације.

СребрнаОглашавање· 2025

Recruitment Communication Vizuelni identitet kampanje za zapošljavanje

аутор: 5 Senses Design

Клијент: Tencent

Добитник награде Сребрна награда A' Design Award у категорији Оглашавање

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Посетите сајт Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Recruitment Communication Vizuelni identitet kampanje za zapošljavanje

Komunikacija za zapošljavanje je vizuelni identitet kreiran za kampanju zapošljavanja praktikanata tehnološke kompanije. Glavni vizual prikazuje figuru pored centralne sfere, dok talasi predstavljaju rastući uticaj pojedinaca u digitalnom dobu. Konceptualne skice pripremljene su u programima Photoshop i Illustrator, trodimenzionalni elementi i scene izgrađeni su u programu Cinema 4D, a animirana verzija montirana je u programu After Effects. Prelom se prilagođava društvenim mrežama, veb-sajtovima i velikim štampanim plakatima. Dizajn jasno predstavlja proces zapošljavanja mladim tražiocima posla.

Признање

О награди Сребрна награда A' Design Award

Recruitment Communication Vizuelni identitet kampanje za zapošljavanje је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Recruitment Communication Vizuelni identitet kampanje za zapošljavanje буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Recruitment Communication Vizuelni identitet kampanje za zapošljavanje је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Димензије и паковање: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Ознаке: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Технологија производње: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Дизајнерски изазов: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Истраживање: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Инспирација: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Трајање пројекта: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Ток рада: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Чланови тима: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Заслуге за фотографије: Image #1：5 Senses Design
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