De Muros a Marcas Izborni kurs, Umetnička knjiga — аутор Paul Joshua Martinez Calderon

Дизајн De Muros a Marcas Izborni kurs, Umetnička knjiga аутора Paul Joshua Martinez Calderon је високо цењени добитник веома престижне награде 2025 Бронзана награда A' Design Award у категорији такмичења Дизајн образовања, наставних средстава и садржаја за обуку.

БронзанаОбразовање· 2025

De Muros a Marcas Izborni kurs, Umetnička knjiga

аутор: Paul Joshua Martinez Calderon

Добитник награде Бронзана награда A' Design Award у категорији Образовање

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Боје

Дизајн

О дизајну De Muros a Marcas Izborni kurs, Umetnička knjiga

De Muros a Marcas je izborni univerzitetski kurs i umetnička knjiga osmišljena da studente umetnosti i dizajna upozna sa street art-om i njegovim uticajem na savremeni dizajn. Nastavni plan je razvijen uz doprinos profesionalaca iz oblasti dizajna i obuhvata istorijske i savremene uvide, praktične projekte i završni projekat kroz petnaest nedeljnih časova. Umetnička knjiga je dimenzija 32 cm sa 28 cm i kombinuje ručno crtane ilustracije rađene alkoholnim markerima i akrilnim bojama sa digitalnim ilustracijama. Slajdovi i A4 šabloni za štampu prate svaki čas.

Признање

О награди Бронзана награда A' Design Award

De Muros a Marcas Izborni kurs, Umetnička knjiga је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да De Muros a Marcas Izborni kurs, Umetnička knjiga буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. De Muros a Marcas Izborni kurs, Umetnička knjiga сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Димензије и паковање: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Ознаке: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Технологија производње: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Дизајнерски изазов: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Истраживање: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Инспирација: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Трајање пројекта: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Ток рада: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.