Дизајн Ave Natur Ambalaža za pakovanje pića u kartonskoj kutiji аутора Misteli Creative Agency је високо цењени добитник веома престижне награде 2024 Бронзана награда A' Design Award у категорији такмичења Дизајн паковања.
БронзанаПаковање· 2024
Ave Natur Ambalaža za pakovanje pića u kartonskoj kutiji
аутор: Misteli Creative Agency
Клијент: Misteli Creative Agency
Добитник награде Бронзана награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #159247Дизајн
О дизајну Ave Natur Ambalaža za pakovanje pića u kartonskoj kutiji
Ave Natur je dizajn ambalaže za asortiman mlečnih alternativa na bazi ovsa. Asortiman uključuje ovsena pića za umućivanje, kuvanje i pripremu kafe (barista upotreba), ovseno piće sa ukusom čokolade i smoothije. Veliki blokovi boja i skandinavski uzorci izražavaju finsko poreklo brenda i pomažu kupcima da razlikuju svaki proizvod. Kutije su uglavnom izrađene od kartona iz sertifikovanih šuma i mogu se reciklirati. Koriste se čepovi na biljnoj bazi napravljeni od šećerne trske. Primenjena je fleksografska štampa. Veličine pakovanja su jedan litar i 250 mililitara.
Признање
О награди Бронзана награда A' Design Award
Ave Natur Ambalaža za pakovanje pića u kartonskoj kutiji је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Ave Natur Ambalaža za pakovanje pića u kartonskoj kutiji буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Ave Natur Ambalaža za pakovanje pića u kartonskoj kutiji сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
- Димензије и паковање
- 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing - Ознаке
- Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
- Технологија производње
- When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
- Дизајнерски изазов
- One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
- Истраживање
- To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
- Инспирација
- What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
- Трајање пројекта
- This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
- Ток рада
- What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
- Чланови тима
- Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel - Заслуге за фотографије
- Misteli Creative Agency
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