Дизајн Aquetha Ambalaža za sake аутора Tacto Inc. је високо цењени добитник веома престижне награде 2024 Сребрна награда A' Design Award у категорији такмичења Дизајн паковања.
СребрнаПаковање· 2024
Aquetha Ambalaža za sake
аутор: Tacto Inc.
Клијент: Tacto Inc
Добитник награде Сребрна награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #158293Дизајн
О дизајну Aquetha Ambalaža za sake
Aquetha je dizajn ambalaže i brendiranja za odležani japanski sake. Bocu ručno izrađuje umetnik za staklo, a oblikuje je sila gravitacije, što joj daje prirodnu zaobljenost koja sugeriše protok vremena. Zaobljena forma takođe podržava ravnomerno odležavanje nakon flaširanja. Providne etikete su izrađene slepom visokom štampom kako bi odražavale čist karakter odležavanja na temperaturi leda. Jednostavna spoljna kutija ima udubljenje između poklopca i tela kojim se izražava vremenska linija odležavanja. Dizajn predstavlja odležani sake kao umetničko delo, a ne kao običan proizvod.
Признање
О награди Сребрна награда A' Design Award
Aquetha Ambalaža za sake је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Aquetha Ambalaža za sake буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Aquetha Ambalaža za sake је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- Димензије и паковање
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - Ознаке
- Packaging, Product Design, Website
- Технологија производње
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - Дизајнерски изазов
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- Инспирација
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- Трајање пројекта
- 2months, Tokyo, Japan
- Ток рада
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- Чланови тима
- Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto - Заслуге за фотографије
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
Спонзорисано
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