Blink App Imidž kampanja — аутор Bloom GmbH Nuernberg

Дизајн Blink App Imidž kampanja аутора Bloom GmbH Nuernberg је високо цењени добитник веома престижне награде 2024 Гвоздена награда A' Design Award у категорији такмичења Дизајн оглашавања, маркетинга и комуникације.

ГвозденаОглашавање· 2024

Blink App Imidž kampanja

аутор: Bloom GmbH Nuernberg

Клијент: andavis GmbH

Добитник награде Гвоздена награда A' Design Award у категорији Оглашавање

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Верификовани добитник награде

Верификујте статус награде за #152995

Посетите сајт Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Blink App Imidž kampanja

Zahvaljujući inovativnoj Blink aplikaciji, čistači zgrada imaju svoje procese pod kontrolom i to u realnom vremenu. U imidž kampanji, ovo osnaživanje je živopisno prikazano kroz transformaciju korisnika u superheroje ili akcione figure, opremljene specijalizovanom opremom za čišćenje. Poruka inspirisana memovima "Onaj trenutak kada..." dodaje dozu humora motivima. Ova hrabra vizualizacija stvara upečatljiv kontrast u inače konzervativnoj industriji čišćenja, privlačeći pažnju na proizvod.

Признање

О награди Гвоздена награда A' Design Award

Blink App Imidž kampanja је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Blink App Imidž kampanja буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Blink App Imidž kampanja заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Димензије и паковање: Striking image campaign in the relevant trade publications of the cleaning industry.
Ознаке: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Технологија производње: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Дизајнерски изазов: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Истраживање: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Инспирација: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Трајање пројекта: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Чланови тима: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer