Дизајн Absolut Lab Enterijer privremene prodavnice (pop-up store) аутора Moneys Studio је високо цењени добитник веома престижне награде 2023 Бронзана награда A' Design Award у категорији такмичења Дизајн ентеријера и изложбених простора.
БронзанаЕнтеријер· 2023
Absolut Lab Enterijer privremene prodavnice (pop-up store)
аутор: Moneys Studio
Клијент: Moneys Studio
Добитник награде Бронзана награда A' Design Award у категорији Ентеријер
Верификовани добитник награде
Верификујте статус награде за #147287Дизајн
О дизајну Absolut Lab Enterijer privremene prodavnice (pop-up store)
Absolut Lab je privremena prodavnica i izložbeni prostor u Šangaju, Kina. Enterijer je kreiran od modularnih komponenti koje omogućavaju da prostor bude rastavljen, reciklovan i ponovo upotrebljen. Dizajnerska inspiracija je preuzeta iz Mebijusove trake. Ulaz karakteriše zakrivljeni hodnik izrađen od polikarbonatnih ploča i ogledalskih materijala, koji formira fluidnu putanju kretanja. Ogledalski plafon smanjuje osećaj skučenosti prostora. Reciklabilni kraft papir, nerđajući čelik i polikarbonatne ploče su glavni materijali. Svi moduli su prefabrikovani, a izgradnja na licu mesta je završena za 60 sati.
Признање
О награди Бронзана награда A' Design Award
Absolut Lab Enterijer privremene prodavnice (pop-up store) је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Absolut Lab Enterijer privremene prodavnice (pop-up store) буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Absolut Lab Enterijer privremene prodavnice (pop-up store) сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
- Димензије и паковање
- Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
- Ознаке
- Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
- Технологија производње
- The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
- Дизајнерски изазов
- Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.
In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours. - Истраживање
- This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
- Инспирација
- ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
- Трајање пројекта
- The project started in May 2019 and finished in July 2019 in Shanghai, China.
- Ток рада
- The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
- Чланови тима
- Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen - Заслуге за фотографије
- YKS
Спонзорисано
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