Дизајн Galaxy Command HQ of ACG Flagship prodavnica аутора Rich Honour International Designs Co., Ltd је високо цењени добитник веома престижне награде 2022 Бронзана награда A' Design Award у категорији такмичења Дизајн ентеријера и изложбених простора.
БронзанаЕнтеријер· 2022
Galaxy Command HQ of ACG Flagship prodavnica
аутор: Rich Honour International Designs Co., Ltd
Добитник награде Бронзана награда A' Design Award у категорији Ентеријер
Верификовани добитник награде
Верификујте статус награде за #137142Дизајн
О дизајну Galaxy Command HQ of ACG Flagship prodavnica
Galaxy Command HQ kompanije ACG je flagship maloprodajni objekat u Tajpeju na Tajvanu, koji se prostire na 232 kvadratna metra na prvom spratu tržnog centra. Prodavnica predstavlja proizvode vezane za anime, stripove i igre kroz narativni raspored prostora, umesto po brendovima. Put kupca prolazi kroz pet zona: predvorje namenjeno tematskim izložbama, recepciju za korisničku podršku, centar za naoružanje sa dodacima za likove, Muse Room kao prelazni prostor, i spoljašnju zonu oblikovanu kao reflektujući tunelski grad. Grafika u stilu mange, reflektujući materijali i pune boje dočaravaju utisak preklapajućih svetova.
Признање
О награди Бронзана награда A' Design Award
Galaxy Command HQ of ACG Flagship prodavnica је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Galaxy Command HQ of ACG Flagship prodavnica буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Galaxy Command HQ of ACG Flagship prodavnica сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products. - Димензије и паковање
- Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
- Ознаке
- ACG, MAG, E-Muse
- Технологија производње
- The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped. - Дизајнерски изазов
- Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
- Истраживање
- RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
- Инспирација
- The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us. - Трајање пројекта
- Oct.2020~May.2021 in Taipei, Taiwan.
- Ток рада
- ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
- Чланови тима
- Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee
Спонзорисано
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