Jelly Tea Funkcionalna prehrambena usluga — аутор Ziqing Lv

Дизајн Jelly Tea Funkcionalna prehrambena usluga аутора Ziqing Lv је високо цењени добитник веома престижне награде 2022 Бронзана награда A' Design Award у категорији такмичења Мета, стратешки и услужни дизајн.

БронзанаУслуга· 2022

Jelly Tea Funkcionalna prehrambena usluga

аутор: Ziqing Lv

Клијент: Zhejiang University

Добитник награде Бронзана награда A' Design Award у категорији Услуга

92,012

Верификовани добитник награде

Верификујте статус награде за #132516

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Jelly Tea Funkcionalna prehrambena usluga

Jelly Tea je zdravstvena usluga i sistem funkcionalne hrane namenjen mladim kancelarijskim radnicima. Žele se proizvode od kineskog čaja i biljaka koje se koriste i kao hrana i kao lek. Napravljeno je šest varijanti, od kojih svaka ima specifično dejstvo i ukus. Automati za prodaju omogućavaju brzu kupovinu proizvoda, dok mobilna mini-aplikacija nudi onlajn kupovinu i jednostavne igre. Korisnici izvršavaju nedeljne zadatke, poput svakodnevnog vežbanja ili ranog odlaska na spavanje, kako bi otključali dodatni sadržaj igre i nagrade. Cilj je podržati dugoročne zdrave navike, a ne samo zadovoljiti trenutne potrebe.

Признање

О награди Бронзана награда A' Design Award

Jelly Tea Funkcionalna prehrambena usluga је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Jelly Tea Funkcionalna prehrambena usluga буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Jelly Tea Funkcionalna prehrambena usluga сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Димензије и паковање: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Ознаке: regimen, health, Chinese tea, service design, youth, gamification, functional food
Технологија производње: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Дизајнерски изазов: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Истраживање: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Инспирација: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Трајање пројекта: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Ток рада: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Чланови тима: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao