Дизајн Grassy Premiados Ambalaža za kafu аутора Dimitri Lociks је високо цењени добитник веома престижне награде 2022 Сребрна награда A' Design Award у категорији такмичења Дизајн паковања.
СребрнаПаковање· 2022
Grassy Premiados Ambalaža za kafu
аутор: Dimitri Lociks
Клијент: Grassy Caffè
Добитник награде Сребрна награда A' Design Award у категорији Паковање
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Верификујте статус награде за #128993Дизајн
О дизајну Grassy Premiados Ambalaža za kafu
Grassy Premiados je dizajn ambalaže za brazilsku specijalnu kafu. Kutija ima organske i modularne oblike inspirisane semenkama mahagonija, zrnima kafe i krivinama brazilske modernističke arhitekture. Modularni oblik omogućava slaganje i prepoznatljivo izlaganje na policama. Kutija je izrađena od kartona sa mat laminacijom, toplim utiskivanjem i monohromatskom štampom. Kafa se čuva u plastičnoj kesi sa ventilom koji štiti zrna od kiseonika. Samolepljiva etiketa od metalik folije zatvara kutiju i nosi informacije o proizvodu, što omogućava brzu personalizaciju uz niske troškove.
Признање
О награди Сребрна награда A' Design Award
Grassy Premiados Ambalaža za kafu је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Grassy Premiados Ambalaža za kafu буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Grassy Premiados Ambalaža za kafu је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Димензије и паковање
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Ознаке
- package, Brazilian coffee, biomimetic, bio design,
- Технологија производње
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Дизајнерски изазов
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Истраживање
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Инспирација
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Трајање пројекта
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Ток рада
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Чланови тима
- Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- Заслуге за фотографије
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
Спонзорисано
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