Дизајн Flowering Street Cvetajuća Ulica аутора Mingjun Jiang је високо цењени добитник веома престижне награде 2021 Бронзана награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
БронзанаГрафика· 2021
Flowering Street Cvetajuća Ulica
аутор: Mingjun Jiang
Клијент: Monka Design
Добитник награде Бронзана награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #121372Дизајн
О дизајну Flowering Street Cvetajuća Ulica
Cvetajuća Ulica je identitet brenda za dobrotvorne svrhe, kreiran kako bi pomogao beskućnicima u Londonu. Brend omogućava prodavcima bez kuće da zarađuju prodajom cveća po uobičajenim tržišnim cenama, umesto da se oslanjaju na donacije. Oblik logotipa je inspirisan uličnim znacima u Londonu, kao referenca na izraz "ulični prijatelji" koji se koristi među ljudima koji spavaju napolju. Svaki buket cveća je umotan u sakupljene stare novine, vezan prirodnim kanapom od konoplje i praćen zahvalnicom. Reciklabilni prirodni materijali čuvaju niske troškove pakovanja, tako da se može podržati veći broj prodavaca.
Признање
О награди Бронзана награда A' Design Award
Flowering Street Cvetajuća Ulica је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Flowering Street Cvetajuća Ulica буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Flowering Street Cvetajuća Ulica сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- Димензије и паковање
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- Ознаке
- charity, homeless, London, branding, visual, identity, flower
- Технологија производње
- Flowers sold by the homeless.
- Дизајнерски изазов
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - Истраживање
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - Инспирација
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- Трајање пројекта
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- Ток рада
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- Патенти
- none
- Чланови тима
- Mingjun Jiang
- Заслуге за фотографије
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
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