Дизајн Smoked Trout Ambalaža za hranu аутора Armeanu Creative Studio је високо цењени добитник веома престижне награде 2021 Сребрна награда A' Design Award у категорији такмичења Дизајн паковања.
СребрнаПаковање· 2021
Smoked Trout Ambalaža za hranu
аутор: Armeanu Creative Studio
Клијент: Valeputna
Добитник награде Сребрна награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #119796Дизајн
О дизајну Smoked Trout Ambalaža za hranu
Smoked Trout je dizajn ambalaže za dimljene riblje proizvode. Ambalaža je izrađena od kraft kartona sa zlatnom folijom i selektivnim lakiranjem. Kružni motiv, oblik srednjovekovne kapije korišćen za sečenje kartona i zlatni pečat upućuju na tradiciju, nasleđe i prirodne sastojke. Pečat i oblik kapije pojavljuju se u celom asortimanu proizvoda kako bi izrazili kontinuitet. Presavijeno pakovanje meri 11,5 sa 25 centimetara. Kompaktan oblik omogućava lako umetanje i zatvaranje proizvoda, kao i jednostavno skladištenje, transport i izlaganje na policama.
Признање
О награди Сребрна награда A' Design Award
Smoked Trout Ambalaža za hranu је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Smoked Trout Ambalaža za hranu буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Smoked Trout Ambalaža za hranu је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- Димензије и паковање
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - Ознаке
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- Технологија производње
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- Дизајнерски изазов
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- Истраживање
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- Инспирација
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- Трајање пројекта
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- Ток рада
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- Патенти
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- Чланови тима
- Armeanu Ana
Armeanu Catalin - Заслуге за фотографије
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
Спонзорисано
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