Дизајн Pupstar Primarna funkcija: Vizuelni identitet brenda аутора Haolai Francis Zhou је високо цењени добитник веома престижне награде 2021 Сребрна награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
СребрнаГрафика· 2021
Pupstar Primarna funkcija: Vizuelni identitet brenda
аутор: Haolai Francis Zhou
Клијент: H. Design Studio
Добитник награде Сребрна награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #114266Дизајн
О дизајну Pupstar Primarna funkcija: Vizuelni identitet brenda
Pupstar je vizuelni identitet kreiran za kompaniju za tehnologiju pozicioniranja i njen GPS lokator za kućne ljubimce. Logotip kombinuje jednostavne prepoznatljive oblike izvedene iz šape, pseće njuške, oznake na mapi i navigacione strelice. Znak povezuje kućne ljubimce i pozicioniranje u jedan prepoznatljiv simbol. Svež i vedar kolorit daje identitetu prijateljski i energičan ton. Vizit-karte, flajeri i drugi kancelarijski materijal štampani su na teksturisanom mat recikliranom papiru. Vizuelni sistem se dosledno primenjuje na svim digitalnim platformama, sa ciljem da pomogne vlasnicima da izbegnu gubitak svojih ljubimaca.
Признање
О награди Сребрна награда A' Design Award
Pupstar Primarna funkcija: Vizuelni identitet brenda је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Pupstar Primarna funkcija: Vizuelni identitet brenda буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Pupstar Primarna funkcija: Vizuelni identitet brenda је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
- Димензије и паковање
- The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper. - Ознаке
- Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
- Технологија производње
- Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
- Дизајнерски изазов
- For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
- Истраживање
- The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
- Инспирација
- Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
- Трајање пројекта
- The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
- Ток рада
- The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
- Чланови тима
- Brand Design: Haolai Francis Zhou
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