Дизајн Boo Primarna funkcija: Ambalaža za proizvode za čišćenje аутора Evgeniya Abramova је високо цењени добитник веома престижне награде 2021 Сребрна награда A' Design Award у категорији такмичења Дизајн паковања.
СребрнаПаковање· 2021
Boo Primarna funkcija: Ambalaža za proizvode za čišćenje
аутор: Evgeniya Abramova
Клијент: Boo
Добитник награде Сребрна награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #114004Дизајн
О дизајну Boo Primarna funkcija: Ambalaža za proizvode za čišćenje
Boo je dizajn ambalaže za liniju proizvoda za čišćenje namenjenih domovima sa malom decom. Linija uključuje gel za pranje dečjeg posuđa i igračaka sa ekstraktom kamilice, gel za čišćenje podova sa ekstraktom aloe vere i sprej za kupatilo sa ekstraktom čajevca. Proizvodi su bazirani na prirodnim sastojcima, bez boja i mirisa. Svaka plastična bočica nosi etiketu od skupljajuće folije u bledim bojama. Ilustracije mikroba pojavljuju se na etiketama, a svaki proizvod prikazuje drugačiji mikrob. Prozirni delovi bočice sugerišu da se klice brišu.
Признање
О награди Сребрна награда A' Design Award
Boo Primarna funkcija: Ambalaža za proizvode za čišćenje је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Boo Primarna funkcija: Ambalaža za proizvode za čišćenje буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Boo Primarna funkcija: Ambalaža za proizvode za čišćenje је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
- Димензије и паковање
- Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm - Ознаке
- packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
- Технологија производње
- Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve - Дизајнерски изазов
- The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
- Истраживање
- In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
- Инспирација
- The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
- Трајање пројекта
- The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
- Ток рада
- The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
- Патенти
- Copyrights belong to Evgeniya Abramova, 2019
- Чланови тима
- Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin - Заслуге за фотографије
- Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin
Спонзорисано
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