Дизајн The Cairo Citadel Korporativni identitet аутора Rana Galal је високо цењени добитник веома престижне награде 2021 Гвоздена награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
ГвозденаГрафика· 2021
The Cairo Citadel Korporativni identitet
аутор: Rana Galal
Клијент: Rana Galal
Добитник награде Гвоздена награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #113295Дизајн
О дизајну The Cairo Citadel Korporativni identitet
Kairska citadela je korporativni identitet kreiran za istorijsko nalazište u Egiptu. Identitet je zasnovan na temi kontrasta, što se odražava u sloganu City of Contrast (Grad kontrasta). Crna i bela su primarne boje, dok sekundarna boja upućuje na istorijski događaj koji se odigrao unutar citadele. Dvojezični logotip je oblikovan u blok formi koja se može podeliti na dva pravougaonika postavljena jedan naspram drugog, čime se sugeriše kulturna promena. Helvetica Neue je izabran kao osnovni font zbog svojih jednostavnih geometrijskih formi. Sistem signalizacije je kasnije razvijen na osnovu istog koncepta.
Признање
О награди Гвоздена награда A' Design Award
The Cairo Citadel Korporativni identitet је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да The Cairo Citadel Korporativni identitet буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, The Cairo Citadel Korporativni identitet заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
- Димензије и паковање
- The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
- Ознаке
- Logo, Branding, Signage system, Typography, Visual Identity
- Технологија производње
- Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
- Дизајнерски изазов
- Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
- Истраживање
- My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
- Инспирација
- The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
- Трајање пројекта
- 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
- Ток рада
- It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
- Патенти
- Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
- Чланови тима
- none.
Спонзорисано
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