Дизајн Island Rain Spiked Sparkling Seltzer Packaging аутора Nicholas McMillan је високо цењени добитник веома престижне награде 2021 Бронзана награда A' Design Award у категорији такмичења Дизајн паковања.
БронзанаПаковање· 2021
Island Rain Spiked Sparkling Seltzer Packaging
аутор: Nicholas McMillan
Клијент: Omaha Brewing Company
Добитник награде Бронзана награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #112913Дизајн
О дизајну Island Rain Spiked Sparkling Seltzer Packaging
The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.
Признање
О награди Бронзана награда A' Design Award
Island Rain Spiked Sparkling Seltzer Packaging је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Island Rain Spiked Sparkling Seltzer Packaging буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Island Rain Spiked Sparkling Seltzer Packaging сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.
A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors. - Димензије и паковање
- 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm - Ознаке
- packaging, typography, clean, crisp, bright
- Технологија производње
- The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
- Дизајнерски изазов
- The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.
Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge. - Истраживање
- Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.
Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.
Data Collection
Qualitative
Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production. - Инспирација
- Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
- Трајање пројекта
- The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
- Ток рада
- Pop open a can and enjoy the beverage that is Island Rain.
Спонзорисано
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