Дизајн Curridabat Ciudad Dulce Primarna funkcija: Brendiranje mesta аутора Fabrizzio Mendez је високо цењени добитник веома престижне награде 2021 Сребрна награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
СребрнаГрафика· 2021
Curridabat Ciudad Dulce Primarna funkcija: Brendiranje mesta
аутор: Fabrizzio Mendez
Клијент: Kerigma
Добитник награде Сребрна награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #107169Дизајн
О дизајну Curridabat Ciudad Dulce Primarna funkcija: Brendiranje mesta
Curridabat Ciudad Dulce je program brendiranja mesta kreiran za jedan grad u Kostariki. Brend podržava viziju Ciudad Dulce, ili Slatkog grada, koja promoviše pozitivno iskustvo za sve građane inspirisano prirodom. Vizuelni sistem izgrađen je od ponovljenih oblika, obrazaca i struktura pronađenih u prirodnom okruženju, pri čemu su heksagonalni obrasci koji podsećaju na košnice glavni element. Fleksibilan identitet primenjuje se na štampane i digitalne materijale, zgrade, spoljašnje znakove i javni mobilijar, tako da različite publike mogu lako prepoznati grad.
Признање
О награди Сребрна награда A' Design Award
Curridabat Ciudad Dulce Primarna funkcija: Brendiranje mesta је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Curridabat Ciudad Dulce Primarna funkcija: Brendiranje mesta буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Curridabat Ciudad Dulce Primarna funkcija: Brendiranje mesta је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
- Димензије и паковање
- The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
- Ознаке
- Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
- Технологија производње
- Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
- Дизајнерски изазов
- The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
- Истраживање
- Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
- Инспирација
- Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
- Трајање пројекта
- This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
- Ток рада
- The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
- Чланови тима
- Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar - Заслуге за фотографије
- All photographs by Fabrizzio Mendez
Спонзорисано
Истражите изван Designers.org
Откријте производе, услуге и могућности наших рекламних партнера.
Истражите још
Сродни дизајни
Истражите више награђених дизајна из исте категорије, одабраних по заслузи.
