Hair For Hope Cancer Care Initiative Promovim nga Onedor Co. Ltd.

Dizajni Hair For Hope Cancer Care Initiative Promovim nga Onedor Co. Ltd. është një fitues shumë i vlerësuar i çmimit prestigjioz 2023 Çmimi i Bronztë A' Design Award në Kategorinë e Konkurrimit Dizajni Social.

BronziSocial· 2023

Hair For Hope Cancer Care Initiative Promovim

nga Onedor Co. Ltd.

Klienti: Onedor Co. Ltd.

Fitues i Çmimi i Bronztë A' Design Award në Kategorinë Social

50,348

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #141480

Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Hair For Hope Cancer Care Initiative Promovim

Hair for Hope është një ngjarje bamirësie për dhurimin e flokëve e inicuar nga Fondacioni Hope për kujdesin ndaj kancerit për të mbijetuarit e kancerit. Kjo ngjarje është shumë ndikuese në edukimin e të rinjve për të bërë të mirë publike. Ekipi ka projektuar shërbimin dhe identitetin për të forcuar komunikimin dhe përvojën me pjesëmarrësit. Në të ardhmen, kjo nismë dhe identitet do të bëhen një simbol thirrjeje për veprim për të mbijetuarit e kancerit që të ndajnë përvojat e tyre dhe për brezin e ri që të veprojë dhe të krijojë valë ndikimi për përfitimin e shoqërisë. Ju mund të jeni shpresa e dikujt.

Njohja

Rreth Çmimi i Bronztë A' Design Award

Hair For Hope Cancer Care Initiative Promovim është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Hair For Hope Cancer Care Initiative Promovim pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Hair For Hope Cancer Care Initiative Promovim i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensionet & Paketimi: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Etiketat: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Teknologjia e Prodhimit: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Sfida e Dizajnit: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Kërkimi: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Frymëzimi: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Kohëzgjatja e Projektit: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Rrjedha e Operimit: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentat: N/A
Anëtarët e Ekipit: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Kreditë e Imazheve: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.