Naqshadda Roots Zines oo uu sameeyey Xun Zuo waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasDaabacaad· 2025

Roots Zines

Xun Zuo uu sameeyay

Macmiilka: Xunzuodesign

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Daabacaad

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #172635

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Roots Zines

Daabacadkan qeybood waxay ka kooban tahay joornaalal yaryar (zines), mid walba oo ku samaysan luuqad muuqaal ah oo ka tarjumaysa aqoonsiga sheekeeyayaasha. Iyada oo xarunta loo dhigay maqaahiyadda qahwaha ee New York, waxay sawiraysaa sida soogalootiga cusub ay u raadiyaan xiriir iyo la-taal. Qaabka la tololay oo lagu xidhay qaab bannaan oo hawadu ka baxday wuxuu muujinayaa aan joogteynta ahayn iyo xiisadda dareenka. Iyada oo loo marayo sheekooyinka shakhsiyeed, mashruucan wuxuu soo bandhigayaa qiimaha bulsheed ee ganacsiyada yaryar wuxuuna dib ugu qeexayaa naqshadeynta dareenka oo ah qalab loogu talagalay ku darsashada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Roots Zines waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Roots Zines waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Roots Zines si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Cabbirka & Qaabaynta: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Summado: Zine, Book, Ethnographic Research, Branding, Customer Experience
Tiknoloojiyada Soo Saarka: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Caqabadda Naqshadda: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Cilmi-baadhis: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Dhiirrigelinta: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Muddada Mashruuca: An ongoing project started in August 2022. The most recent update was in July 2024.
Socodka Hawlgalka: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.