Cathay Pacific Nidaamka Madadaalada Duulimaadka oo uu sameeyey Michael Holler and Deniz Kurtcepe

Naqshadda Cathay Pacific Nidaamka Madadaalada Duulimaadka oo uu sameeyey Michael Holler and Deniz Kurtcepe waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Isdhexgalka, Iskaashiga iyo Waayo-aragnimada Isticmaalaha ee 2025 Abaalmarinta Dahabka ah ee A' Design Award.

DahabIsdhexgal· 2025

Cathay Pacific Nidaamka Madadaalada Duulimaadka

Michael Holler and Deniz Kurtcepe uu sameeyay

Macmiilka: Cathay Pacific Airways Limited

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Isdhexgal

86,268

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #169385

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Cathay Pacific Nidaamka Madadaalada Duulimaadka

Cathay Pacific In Flight Entertainment waa interface dhijitaal ah oo loogu talagalay rakaabka diyaaradda saaran. Nidaamku wuxuu la qabsadaa 14 nooc oo shaashado ah wuxuuna ka shaqeeyaa diyaaradaha Airbus A350, Boeing 777 iyo Airbus A321. Heerka isbarbardhigga sare ee midabada ayaa taageera helitaanka dadka daciifka ah. Astaanta My Journey waxay u ogolaataa rakaabka inay u habeystaan jadwalka safarkooda si gaar ah, iyadoo maktabad ka kooban in ka badan 10,000 oo shay oo warbaahin ah ay bixiso filimo, barnaamijyo telefishan, podcasts iyo adeegyo wax-iibsi. Hagitaanka waxaa lagu samayn karaa shaashadda taabashada, qalabka gacanta ama xakamaynta kursiga. Astaanta Watch Together waxay u ogolaataa daawasho isku waqti ah oo lala wadaago rakaab kale.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Cathay Pacific Nidaamka Madadaalada Duulimaadka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Cathay Pacific Nidaamka Madadaalada Duulimaadka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Cathay Pacific Nidaamka Madadaalada Duulimaadka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Cabbirka & Qaabaynta: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Summado: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Tiknoloojiyada Soo Saarka: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Caqabadda Naqshadda: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Cilmi-baadhis: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Dhiirrigelinta: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Muddada Mashruuca: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Socodka Hawlgalka: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Shatiyada: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Xubnaha Kooxda: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Amaanta Sawirrada: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023