Potamya Naqshadaynta Baakadka oo uu sameeyey Ebru Sile Goksel and Ipek Eris Ugurlu

Naqshadda Potamya Naqshadaynta Baakadka oo uu sameeyey Ebru Sile Goksel and Ipek Eris Ugurlu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Alaabta Waarta, Mashruucyada iyo Naqshadeynta Cagaaran ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasAlaabta Waarta· 2025

Potamya Naqshadaynta Baakadka

Ebru Sile Goksel and Ipek Eris Ugurlu uu sameeyay

Macmiilka: Studio Born

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Alaabta Waarta

34,122

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #168467

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Potamya Naqshadaynta Baakadka

Waxay ku salaysan tahay dhaqanka hore ee Mesopotamia, halka beeruhu ka bilaabmay, Potamya waxay si qoto dheer ugu xidhan tahay taariikhda iyadoo soo dhaweeneysa joogteynta deegaanka casriga ah. Summad dabiici ah oo organic ah ayay tahay, waxayna bixisaa baasto digir ah oo 100% aan gluten ku jirin, oo vegan ah, oo leh hal-abuur joogta ah oo deegaan-saaxiibtinimo leh oo isticmaale-fudud. Nidaam cabbir cusub oo la qaado ayaa yareeya qashinka isagoo daboolka sare u beddelaya koob cabbir oo gudaha ku dhisan, dib loona isticmaali karo. Potamya waxay si habsami leh u isku darsataa dhaxalka iyo hab casri ah, iyada oo hubineysa baakad faa'iido leh, dib loo isticmaali karo, oo qashinka yareeya.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Potamya Naqshadaynta Baakadka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Potamya Naqshadaynta Baakadka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Potamya Naqshadaynta Baakadka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Cabbirka & Qaabaynta: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Summado: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Tiknoloojiyada Soo Saarka: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Caqabadda Naqshadda: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Cilmi-baadhis: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Dhiirrigelinta: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Muddada Mashruuca: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Socodka Hawlgalka: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Xubnaha Kooxda: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Amaanta Sawirrada: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin