The Ancient Mexicans Aqoonsiga Bandhigga oo uu sameeyey Eduardo Guizar Vukovich

Naqshadda The Ancient Mexicans Aqoonsiga Bandhigga oo uu sameeyey Eduardo Guizar Vukovich waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Dhaqanka Hiddaha iyo Warshadaha Dhaqanka ee 2024 Abaalmarinta Lacagta ah ee A' Design Award.

LacagDhaqanka Hiddaha· 2024

The Ancient Mexicans Aqoonsiga Bandhigga

Eduardo Guizar Vukovich uu sameeyay

Macmiilka: Universidad de Monterrey

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Dhaqanka Hiddaha

54,244

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #158345

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Ancient Mexicans Aqoonsiga Bandhigga

The Ancient Mexicans waa aqoonsi garaafeed loo sameeyay bandhig joogto ah oo ku saabsan dhaqammadii Mexico ee ka horreeyay xilligii Isbaanishka, kaas oo ka dhacaya Matxafka Waqooyi-bari ee magaalada Monterrey, Mexico. Aqoonsigu wuxuu ku salaysan yahay fikradda xiddigo-urursan (constellations). Shabag dhibco ah ayaa la dul saaray sawirrada qaybaha bandhigga ee la soo xushay, waxaana la isticmaalay afargeesle iyo noocyadooda kala duwan si loo abuuro sawir-astaamo (pictograms) u gaar ah dhaqan kasta iyo mawduuc kasta. Sawir-astaamahan waa la iska muraayadeeyaa lana soo celceliyaa si ay u sameeyaan naqshado u shaqeeya sidii qaybo isku dhafmi kara oo la waafajin karo isticmaal kasta. Naqshadeynta macluumaadka ee bandhigga dhexdiisa ayaa taageerta waaya-aragnimada booqdaha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

The Ancient Mexicans Aqoonsiga Bandhigga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. The Ancient Mexicans Aqoonsiga Bandhigga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. The Ancient Mexicans Aqoonsiga Bandhigga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Cabbirka & Qaabaynta: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Summado: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Tiknoloojiyada Soo Saarka: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Caqabadda Naqshadda: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Cilmi-baadhis: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Dhiirrigelinta: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Muddada Mashruuca: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Socodka Hawlgalka: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Xubnaha Kooxda: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez