Restless Chopsticks Alaabta Miiska oo uu sameeyey Marko Stanojevic

Naqshadda Restless Chopsticks Alaabta Miiska oo uu sameeyey Marko Stanojevic waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Qalabka Dubista, Saxanka, Koobabka iyo Qalabka Karinta ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasQalabka Jikada· 2023

Restless Chopsticks Alaabta Miiska

Marko Stanojevic uu sameeyay

Macmiilka: UMA Network Ltd

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Qalabka Jikada

18,490

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #145167

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Restless Chopsticks Alaabta Miiska

Uma waa shirkad ganacsi oo Hong Kong ah oo diiradda saareysa dhaqaalaha hal-abuurka ah. Chopsticks-ka aan nasan waxaa loo nashqadeeyay sidii shay xusuus-qor ah, oo matalaya qiimaha shirkadda ee maalgashiga kheyraadka si loo sameeyo isbeddel. Astaanta shirkadu waxay u egtahay garaaca garaaca xariiq fidsan, kaas oo lagu dhex geliyey chopstick fidsan. Qaybta hore ee chopstick had iyo jeer kor ayaa loo qaadaa oo laga fogeeyaa dusha miiska, taas oo meesha ka saaraysa baahida nasashada chopstick. Pulse-ka waxaa loogu talagalay in uu had iyo jeer si ku filan u kala fogaado, ma aha in uu isku dhaco, waxana uu si shaqaynaya u ansaxayaa qaadista cuntada, ilaa qaniinyada yaryar ee ugu baahida badan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Restless Chopsticks Alaabta Miiska waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Restless Chopsticks Alaabta Miiska waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Restless Chopsticks Alaabta Miiska si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
Cabbirka & Qaabaynta: The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
Summado: Tableware, chopsticks, utensils, tradition, narrative design, memento object
Tiknoloojiyada Soo Saarka: The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
Caqabadda Naqshadda: It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
Cilmi-baadhis: Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
Dhiirrigelinta: UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
Muddada Mashruuca: Hong Kong SAR, China
Socodka Hawlgalka: Chopsticks with no rest :)
Shatiyada: UMA Network Limited
Amaanta Sawirrada: UMA Network Limited