Amaro Dukaanka Qaab Nololeedku oo uu sameeyey Leticia Nobell

Naqshadda Amaro Dukaanka Qaab Nololeedku oo uu sameeyey Leticia Nobell waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Qolalka Gudaha iyo Bandhigyada ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGudaha· 2022

Amaro Dukaanka Qaab Nololeedku

Leticia Nobell uu sameeyay

Macmiilka: Amaro

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Gudaha

11,786

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #131705

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Amaro Dukaanka Qaab Nololeedku

Dukaamada cusub ee Amaro waxay ka tarjumayaan astaanta qaab nololeedka meesha loo socdo, oo ku xidhaya haweenka moodada, naqshadaynta, tignoolajiyada, quruxda iyo fayoobaanta ee qaybaha kala duwan ee qaabka dareeraha ah. Curyaaminta iyo xariiqyada dheddigga ee haweenka, fududaanta alaabta ceeriin iyo is-dhexgalka dabeecadda ayaa dhiirigelisay naqshadeynta, halkaas oo macmiilku uu dareemi doono soo dhaweyn iyo madadaalo meel bannaan oo ah, isla mar ahaantaana, ugu yar oo qani ah, tiknoolaji iyo raaxo leh, casri ah oo diiran, u rogaya liddi ku ah dhamaystirka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Amaro Dukaanka Qaab Nololeedku waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Amaro Dukaanka Qaab Nololeedku waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Amaro Dukaanka Qaab Nololeedku waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Cabbirka & Qaabaynta: Total floor area is 1300 square meters
Summado: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Tiknoloojiyada Soo Saarka: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Caqabadda Naqshadda: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Cilmi-baadhis: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Dhiirrigelinta: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Muddada Mashruuca: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Socodka Hawlgalka: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Xubnaha Kooxda: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Amaanta Sawirrada: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso