Full Moon Xayeysiiska Baraha Bulshada oo uu sameeyey Fabiano Dalmacio

Naqshadda Full Moon Xayeysiiska Baraha Bulshada oo uu sameeyey Fabiano Dalmacio waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXayeysiin· 2021

Full Moon Xayeysiiska Baraha Bulshada

Fabiano Dalmacio uu sameeyay

Macmiilka: Rothco, part of Accenture Interactive

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xayeysiin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #122999

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Full Moon Xayeysiiska Baraha Bulshada

Full Moon waa xayeysiis baraha bulshada ah oo loo abuuray Guinness. Sawirku waxa lagu daabacay borsooyinka iyo sheekooyinka Facebook iyo Instagram habeenkii Halloween sannadkii 2020, markii dayax buluug ah oo naadir ah lagu arkay adduunka oo dhan. Sawirka waxa lagu soo saaray hagaajin iyo farsamaynta sawirka Adobe Photoshop. Tixraacyo dayax oo shar sare leh, sawirro astaanta ganacsi iyo dhalooyinka biirka ayaa lagu isku daray lakab lakab si loo sameeyo hal sawir. Ujeeddadu waxay ahayd in lagu biiro wada hadal caalami ah oo leh xiriir fudud oo u dhexeeya dayaxa iyo galaas biir ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Full Moon Xayeysiiska Baraha Bulshada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Full Moon Xayeysiiska Baraha Bulshada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Full Moon Xayeysiiska Baraha Bulshada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Cabbirka & Qaabaynta: Facebook & Instagram feed/stories.
Summado: beer, Guinness, halloween, moon, Ireland
Tiknoloojiyada Soo Saarka: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Caqabadda Naqshadda: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Cilmi-baadhis: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Dhiirrigelinta: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Muddada Mashruuca: The project was developed in October 2020 in Dublin, Ireland.
Socodka Hawlgalka: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Xubnaha Kooxda: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire