Macy’s Website Primary Function: Chimiro cheWebhusaiti naWilly Lai and Dave Torres

Dhizaini Macy’s Website Primary Function: Chimiro cheWebhusaiti naWilly Lai and Dave Torres ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheChiso, Kushandira Pamwe neRuzivo rweMushandisi.

SirivhaChiso· 2020

Macy’s Website Primary Function: Chimiro cheWebhusaiti

na Willy Lai and Dave Torres

Mutengi: Macy's

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheChiso

42,135

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#94023

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Macy’s Website Primary Function: Chimiro cheWebhusaiti

Book Text: Webhusaiti yeMacy's ndeyekutengesa yepamhepo inobvumira vatengi kutarisa nekutenga zvigadzirwa zvinopiwa neMacy's. Webhusaiti yakagadziridzwazve mukupindura mhinduro dzevatengi, zvichikonzera kurongeka kwakachena uye kuri nyore kwakafemerwa nemidhiya yefashoni uye zvigadzirwa zvetekinoroji yevatengi. Tekinoroji yeweb inodairira inobvumira kupinda kuburikidza nemakombiyuta emumakumbo, matabhureti nemasmartifoni. Tsvakurudzo yakadzama yakatungamirira basa iri, kusanganisira maongororo evashandisi, hurukuro, kuedza kweA/B uye kuedza kweshandiso. Chimiro chiri nyore chinorerutsa nzira yekutenga uye chakavandudza kubatanidzwa kwevashandisi.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Macy’s Website Primary Function: Chimiro cheWebhusaiti, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Macy’s Website Primary Function: Chimiro cheWebhusaiti inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Macy’s Website Primary Function: Chimiro cheWebhusaiti chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Kukura & Kupakiwa: We developed resonsive web design across different devices.
Matagi: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Tekinoroji Yekugadzira: We utilized modern responsive web technologies.
Changamire yeDhizaini: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Tsvakurudzo: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Chikurudziro: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Nguva yePurojekiti: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Mafambiro eBasa: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Nhengo dzeTimu: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Zvikwereti zveMifananidzo: Images courtesy of Macys.