India Packaging Primary Function: Kurongedza Zvigadzirwa naXiaomi

Dhizaini India Packaging Primary Function: Kurongedza Zvigadzirwa naXiaomi ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2020

India Packaging Primary Function: Kurongedza Zvigadzirwa

na Xiaomi

Mutengi: Xiaomi

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa India Packaging Primary Function: Kurongedza Zvigadzirwa

India Packaging isystem yekurongedza yakagadzirirwa mutsara wezvigadzirwa zvemagetsi zvinotengeswa mumusika weIndia. Dhizaini iyi inoshandisa ruvara rwedhorobha ne dema zvinopesana kuti iwedzere simba rekuonekwa uye kuratidza ruvara rukuru rwebrand. Nzvimbo yakasarudzwa pabhokisi rega rega inotakura chiratidzo chebrand, saka maitiro akafanana anochengetwa pakati pezvigadzirwa zvemhando dzakasiyana uye saizi. Chimiro chakajeka mberi chinoratidza ruzivo rwakakosha rwechigadzirwa, chiziviso uye zvinhu zvikuru zvekutengesa. Bhokisi rega rega rakagadzirwa nepepa, rakachekwa uye rakapetwa kuita chimiro.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne India Packaging Primary Function: Kurongedza Zvigadzirwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. India Packaging Primary Function: Kurongedza Zvigadzirwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. India Packaging Primary Function: Kurongedza Zvigadzirwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Kukura & Kupakiwa: dimension height 30-120, Length 50-95, width 32-50mm
Matagi: electronic, orange, colorful, technology
Tekinoroji Yekugadzira: material: Paper Structure: paper die cut and fold to box.
Changamire yeDhizaini: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Tsvakurudzo: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Chikurudziro: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Nguva yePurojekiti: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Mafambiro eBasa: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Mapetenzi: Copyrights belong to Xiaomi, 2019
Nhengo dzeTimu: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Zvikwereti zveMifananidzo: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge