Lidu Sorghum Baijiu Kupfeka Kwezvokunwa Zvakaomarara naWen Liu and Bo Zheng

Dhizaini Lidu Sorghum Baijiu Kupfeka Kwezvokunwa Zvakaomarara naWen Liu and Bo Zheng ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2020

Lidu Sorghum Baijiu Kupfeka Kwezvokunwa Zvakaomarara

na Wen Liu and Bo Zheng

Mutengi: Shenzhen Oracle Creative Design Co., Ltd

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Simbisa Mamiriro eMubairo we#89771

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Dhizaini

Nezvekwa Lidu Sorghum Baijiu Kupfeka Kwezvokunwa Zvakaomarara

Lidu Sorghum Baijiu ndiyo dhizaini yekupakicha yezvinwiwa zvechiChina zvinobva kusorghum. Bhodhoro rakagadzirwa negirazi rekristari rakapfudzwa ruvara rwegirini, uye rebhero remuchinjikwa nerebhero remutsipa zvinoshandisa pepa rakasarudzika rakwegura. Chivharo chinosanganisira simbi neplastic, ino bhokisi rekunze rakagadzirwa nepepa rakasarudzika rerima riine mifananidzo yegoridhe nerima. Kupakicha kunoyera 70 mm paurefu, 70 mm paupamhi uye 260 mm pakukwirira. Chimiro chinovakirwa pamuenzaniso wekutanga webhodhoro uye chinotevedzera mafashoni matsva erusarudzo rwuri nyore. Zvishandiswa zvakaderedzwa zvinoderedza kutambisika uye zvinoenderana nezvido zvevatengi vechiduku.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Lidu Sorghum Baijiu Kupfeka Kwezvokunwa Zvakaomarara, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Lidu Sorghum Baijiu Kupfeka Kwezvokunwa Zvakaomarara inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Lidu Sorghum Baijiu Kupfeka Kwezvokunwa Zvakaomarara inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Kukura & Kupakiwa: The packaging size is 70mm in length, 70mm in width and 260mm.
Matagi: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Tekinoroji Yekugadzira: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Changamire yeDhizaini: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Tsvakurudzo: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Chikurudziro: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Nguva yePurojekiti: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Mafambiro eBasa: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Nhengo dzeTimu: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Zvikwereti zveMifananidzo: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018