Beautiful Life Basikitiro reMothball naPica Packaging Design Lab

Dhizaini Beautiful Life Basikitiro reMothball naPica Packaging Design Lab ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Beautiful Life Basikitiro reMothball

na Pica Packaging Design Lab

Mutengi: Beijing Lvsan Chemistry Co.Ltd.

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Beautiful Life Basikitiro reMothball

Beautiful Life ndiro basikitiro rakagadzirirwa mothballs dzinotengeswa muChina. Mirawuro yebasikitiro remothball inodzorwa nemitemo yakasimba, saka zvigadzirwa zvakawanda pamusika zvinotaridzika zvakafanana. Beautiful Life inoshandisa chiratidzo chakanyorwa nomaoko (calligraphic logo), maruva epichi uye mufananidzo wakatorwa kubva kumufananidzo wekare weChina. Windo rekuvhurira rakaumbwa sechiremwaremwa cheremhungu, chiratidzo chechinyakare chekukomborerwa. Gaba retini rakadhinzwa nemavara masere, uye bhokisi repepa rakavezwa uye rakafukidzwa negoridhe. Gaba retini rinovhara kunhuwira uye rinogona kuchengetedzwa nekushandiswazve. Chivharo chakavanzika chemukati chinoita kuti midziyo iyi ive yakaomera vana kuti vaivhure.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Beautiful Life Basikitiro reMothball, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Beautiful Life Basikitiro reMothball inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Beautiful Life Basikitiro reMothball inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Kukura & Kupakiwa: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Matagi: Packaging, China, Culture, Daily chemicals, Household, Mothball
Tekinoroji Yekugadzira: 8-color tinplate printing
Carving on paper
Gilding over paper
Changamire yeDhizaini: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Tsvakurudzo: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Chikurudziro: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Nguva yePurojekiti: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Mafambiro eBasa: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Nhengo dzeTimu: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Zvikwereti zveMifananidzo: Shuwei Qi and Rijiang Wang, 2019.