The Sands Wine Labels Mahebhi Ewaini Rudzi Rwekurongedza naGiovanni Murgia

Dhizaini The Sands Wine Labels Mahebhi Ewaini Rudzi Rwekurongedza naGiovanni Murgia ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2018 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2018

The Sands Wine Labels Mahebhi Ewaini Rudzi Rwekurongedza

na Giovanni Murgia

Mutengi: Cantina Li Duni

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

19,745

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#67776

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa The Sands Wine Labels Mahebhi Ewaini Rudzi Rwekurongedza

Kuti uone magadzirirwo emarita aya, tsvakiridzo iyi yakaitwa pakudhinda, zvigadzirwa uye sarudzo yemifananidzo, inokwanisa kumiririra kukosha kwekambani, nhoroondo uye ndima iyo maini anozvarwa. Pfungwa yezvinyorwa izvi inotanga kubva kune hunhu hwewaini: jecha. Muchokwadi, mizambiringa inokura pajecha regungwa chinhambwe chipfupi kubva pamhenderekedzo. Pfungwa iyi inogadzirwa nehunyanzvi hwekuumba zvigadzirwa pajecha reminda yeZen. Iwo matatu mavara pamwechete anogadzira dhizaini inomiririra winery mamishinari.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne The Sands Wine Labels Mahebhi Ewaini Rudzi Rwekurongedza, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. The Sands Wine Labels Mahebhi Ewaini Rudzi Rwekurongedza inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, The Sands Wine Labels Mahebhi Ewaini Rudzi Rwekurongedza inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Kukura & Kupakiwa: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Matagi: wine, label, packaging, wine label design
Tekinoroji Yekugadzira: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Changamire yeDhizaini: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Tsvakurudzo: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Chikurudziro: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Nguva yePurojekiti: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Mafambiro eBasa: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Mapetenzi: No copyrights on this project
Nhengo dzeTimu: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Zvikwereti zveMifananidzo: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver